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BrandingvsRetargeting
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Retargeting and branding are both crucial strategies in marketing that aim to create a lasting impression on consumers by continuously engaging with them and reinforcing the brand identity to drive loyalty and conversions.
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Branding
nounˈbrændɪŋ
The process of creating a distinctive name and image for a product in the minds of consumers, primarily through cohesive advertising campaigns.
Retargeting
nounrɪˈtɑːrɡɪtɪŋ
The practice of directing advertisements or marketing efforts toward a specific audience based on their previous interactions or behaviors.