Begrepsammenligning
Customer data platform (CDP)vsBrukertesting
Relasjonsforklaring
Brukertesting, which focuses on understanding user experiences and interactions, provides valuable insights that can enhance a Customer Data Platform (CDP) by ensuring that customer data is gathered and utilized in ways that align with user needs and preferences.
Begrepsammenligning
Detaljert oversikt over begge begreper
Brukertesting
substantivbruːkərˌtɛstɪŋ
The process of testing a product or service with real users to gather feedback and improve usability.
Customer data platform (CDP)
nounˈkʌstəmər ˈdeɪtə ˈplætfɔrm (C.D.P.)
A software solution that aggregates customer data from multiple sources into a unified database, enabling enhanced analysis and personalized marketing strategies.