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Call tracking platformvsSocial media management software

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Both 'call tracking platform' and 'social media management software' are essential tools for businesses to measure customer engagement and optimize their marketing strategies across different communication channels.

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Call tracking platform

nounkɔːl ˈtrækɪŋ ˈplætfɔrm

A system or software that enables businesses to monitor and analyze phone calls, primarily to evaluate marketing effectiveness and enhance customer service.

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Social media management software

nounsoʊʃəl ˈmiːdiə ˌmænɪdʒmənt ˈsɔːf(t)wɛr

Software designed for the management of social media accounts, enabling users to schedule posts, analyze performance metrics, and engage with audiences effectively.

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