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Call tracking softwarevsRetargeting
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Retargeting and call tracking software both serve as powerful tools in digital marketing, enabling businesses to re-engage potential customers through targeted ads and analyze their responses through tracked calls, effectively closing the loop on customer interactions.
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Call tracking software
nounkɔːl ˈtrækɪŋ ˈsɔːftwɛr
A type of software that enables businesses to monitor and analyze phone calls, commonly utilized for marketing and customer service purposes.
Retargeting
nounrɪˈtɑːrɡɪtɪŋ
The practice of directing advertisements or marketing efforts toward a specific audience based on their previous interactions or behaviors.