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Call tracking softwarevsRetargeting

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Retargeting and call tracking software both serve as powerful tools in digital marketing, enabling businesses to re-engage potential customers through targeted ads and analyze their responses through tracked calls, effectively closing the loop on customer interactions.

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Call tracking software

nounkɔːl ˈtrækɪŋ ˈsɔːftwɛr

A type of software that enables businesses to monitor and analyze phone calls, commonly utilized for marketing and customer service purposes.

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Retargeting

nounrɪˈtɑːrɡɪtɪŋ

The practice of directing advertisements or marketing efforts toward a specific audience based on their previous interactions or behaviors.

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