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Customer data platform (CDP)vsChatbot
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A Customer Data Platform (CDP) enhances the effectiveness of a chatbot by providing personalized insights and user history, allowing the bot to engage in more meaningful and tailored conversations.
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Chatbot
nounʧætˌbɑt
A software application designed to simulate human conversation through text or voice interactions.
Customer data platform (CDP)
nounˈkʌstəmər ˈdeɪtə ˈplætfɔrm (C.D.P.)
A software solution that aggregates customer data from multiple sources into a unified database, enabling enhanced analysis and personalized marketing strategies.