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CinematographyvsCustomer journey mapping platform

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Both cinematography and customer journey mapping platforms focus on crafting a compelling narrative; cinematography visually tells a story through film, while customer journey mapping visually represents the experiences and emotions of customers throughout their interaction with a brand.

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Cinematography

nounˌsɪnəˈmætəˌɡrɑfi

the art or technique of capturing motion pictures

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Customer journey mapping platform

nounˈkʌstəmər ˈdʒɜrni ˈmæpɪŋ ˈplætfɔrm

A system or tool designed to visualize and analyze the various stages and interactions a customer experiences with a company, product, or service throughout their engagement.

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