Begrepsammenligning
Customer acquisition cost (CAC)vsCustomer Journey Optimization
Relasjonsforklaring
Optimizing the customer journey enhances engagement and satisfaction, ultimately reducing the customer acquisition cost (CAC) by fostering loyalty and encouraging referrals.
Begrepsammenligning
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Customer acquisition cost (CAC)
nounkʌsˈtʌmər ˌækwɪˈzɪʃən kɔst
The total cost incurred to acquire a new customer, encompassing marketing expenses, sales expenses, and any additional costs associated with converting a prospect into a paying customer.
Customer Journey Optimization
nounˈkʌstəmər ˈdʒɜrni ˌɒptɪmaɪˈzeɪʃən
The strategic process of enhancing the customer experience across all interactions with a company, from initial contact through to post-purchase support.