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Customer loyaltyvsSocial Proof
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Customer loyalty is often cultivated through social proof, as positive endorsements and testimonials from others encourage trust and repeat engagement with a brand.
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Customer loyalty
substantivˈkʌstəmər ˈlɔɪəlti
The tendency of customers to continue to buy from a specific brand or business over time.
Social Proof
nounsoʊʃəl pruːf
A psychological phenomenon in which individuals conform to the actions of others, assuming that those actions represent the correct behavior.