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CTR (Click-through rate)vsCustomer Service Chatbot
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Both 'Customer Service Chatbot' and 'CTR (Click-through rate)' are essential components of digital engagement, as chatbots enhance customer interaction and satisfaction, which can lead to improved click-through rates on marketing materials.
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CTR (Click-through rate)
nounˌsiːtiːˈeɪʧ ˈɑːr
The percentage of users who click on a specific link compared to the total number of users who view a page, email, or advertisement, measuring engagement effectiveness.
Customer Service Chatbot
nounˈkʌstəmər ˈsɜrvɪs ˈʧætˌbɑt
A computer program designed to simulate conversation with human users, typically employed to assist customers in obtaining information or resolving issues related to products or services.