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Outbound marketingvsCustomer Service Chatbot

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Outbound marketing drives awareness and interest in a brand, while a customer service chatbot fosters ongoing engagement and satisfaction, together creating a seamless journey from curiosity to support.

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Customer Service Chatbot

nounˈkʌstəmər ˈsɜrvɪs ˈʧætˌbɑt

A computer program designed to simulate conversation with human users, typically employed to assist customers in obtaining information or resolving issues related to products or services.

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Outbound marketing

noun/ˈaʊtˌbaʊnd ˈmɑrkɪtɪŋ/

Outbound marketing refers to traditional marketing strategies where businesses proactively reach out to potential customers through various channels, such as advertising, cold calling, and direct mail.

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