Account based marketing (ABM)vsdagligbudsjett

Account Based Marketing (ABM) focuses on targeting specific high-value accounts with personalized marketing efforts, which requires precise allocation and control of marketing resources. "Dagligbudsjett" (Norwegian for "daily budget") is a critical lever in digital marketing campaigns that allows marketers to control daily spend limits on platforms like LinkedIn, Google Ads, or programmatic channels used in ABM. By setting and adjusting the dagligbudsjett, marketers can ensure that ABM campaigns maintain consistent exposure to targeted accounts without overspending or exhausting budgets prematurely. This daily budget management enables iterative optimization—marketers can monitor engagement and conversion metrics daily, then reallocate or scale budgets to accounts or channels showing the best performance. Thus, dagligbudsjett acts as a practical financial control mechanism that supports the strategic execution of ABM by balancing cost efficiency with sustained, personalized outreach over time.