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CPM (Cost-per-thousand)vsDemand Generation Tool

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CPM serves as a financial metric that helps marketers assess the effectiveness of their advertising spend, while demand generation tools leverage data-driven strategies to optimize such spending, creating a symbiotic relationship in driving targeted customer engagement.

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CPM (Cost-per-thousand)

nounkɔst pər ˈθaʊzənd

A metric used in advertising that quantifies the cost of reaching one thousand impressions or views of an advertisement.

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Demand Generation Tool

noundih-mand jen-uh-ray-shun to͞ol

A tool or software specifically designed to generate demand for a product or service, commonly utilized in marketing strategies to attract and engage potential customers.

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