Digital markedsføringvsAccount based marketing (ABM)

Digital markedsføring (digital marketing) provides the technological infrastructure, data analytics capabilities, and multichannel platforms that enable Account Based Marketing (ABM) to be executed effectively. ABM focuses on targeting and engaging specific high-value accounts with personalized campaigns, which requires precise audience segmentation, tailored content delivery, and performance tracking—capabilities that digital marketing tools and strategies facilitate. For example, digital marketing channels such as programmatic advertising, email automation, and social media enable marketers to deliver customized messages to decision-makers within target accounts. Additionally, digital analytics allow continuous measurement and optimization of ABM campaigns by tracking account-level engagement metrics across touchpoints. Thus, digital marketing acts as the operational backbone that scales and refines ABM efforts, turning strategic account targeting into actionable, data-driven campaigns that improve conversion rates and ROI.