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Direct marketingvsSocial Proof

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Direct marketing harnesses social proof by showcasing customer testimonials and endorsements to enhance credibility and encourage potential buyers to take action.

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Direct marketing

noun/dɪˈrɛkt ˈmɑrkɪtɪŋ/

A marketing strategy that enables businesses to engage directly with consumers through various channels, such as mail, email, or telephone, to promote products or services.

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Social Proof

nounsoʊʃəl pruːf

A psychological phenomenon in which individuals conform to the actions of others, assuming that those actions represent the correct behavior.

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