Begrepsammenligning
Direct marketingvsstukturkapital
Relasjonsforklaring
Direct marketing leverages data from strukturkapital (or structural capital) to craft personalized campaigns that effectively reach and engage target audiences by utilizing an organization’s internal knowledge and systems.
Begrepsammenligning
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Direct marketing
noun/dɪˈrɛkt ˈmɑrkɪtɪŋ/
A marketing strategy that enables businesses to engage directly with consumers through various channels, such as mail, email, or telephone, to promote products or services.