Account based marketing (ABM)vsemosjonelleøyeblikk

Account Based Marketing (ABM) focuses on highly targeted, personalized marketing efforts directed at specific high-value accounts, aiming to engage key decision-makers with tailored messaging and experiences. "Emosjonelleøyeblikk" (Norwegian for "emotional moments") refer to critical points in the customer journey where emotional engagement can significantly influence perception, decision-making, and loyalty. Integrating emosjonelleøyeblikk into ABM strategies means deliberately identifying and designing these emotionally impactful touchpoints within the account journey—such as personalized outreach, meaningful content delivery, or timely recognition of business challenges—to deepen trust and connection with stakeholders. This emotional resonance helps ABM campaigns move beyond transactional interactions to build stronger relationships, increase account engagement, and improve conversion rates. Practically, this involves using data and insights to map emotional triggers for each account, crafting messages that evoke empathy or excitement, and leveraging digital tools to deliver these moments at scale and at the right time. Thus, emosjonelleøyeblikk enhance ABM by transforming targeted marketing into emotionally intelligent engagement, making campaigns more memorable and effective in complex B2B sales cycles.