Begrepsammenligning
employer brandingvsa/b-test
Relasjonsforklaring
Both 'employer branding' and 'A/B testing' revolve around the idea of optimizing perception and performance, as effective employer branding can be tested through A/B methods to determine which messages attract top talent more successfully.
Begrepsammenligning
Detaljert oversikt over begge begreper
a/b-test
adverb/ˈeɪ bi ˌtɛst/
A method of comparing two versions of a web page, app, or marketing campaign to determine which one performs better.
employer branding
nounɪmˈplɔɪər ˈbrændɪŋ
The process of promoting a company as a desirable place to work, aimed at attracting and retaining top talent.