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FunnelvsRetargeting
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A funnel guides potential customers through a journey, while retargeting strategically re-engages those who have already entered the funnel but haven't yet converted, making them more likely to complete their journey.
Begrepsammenligning
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Funnel
nounˈfʌnəl
A device shaped like a tube or pipe that is wide at the top and narrow at the bottom, used to channel liquids or powders into a small opening; to direct or channel something through a funnel-like process.
Retargeting
nounrɪˈtɑːrɡɪtɪŋ
The practice of directing advertisements or marketing efforts toward a specific audience based on their previous interactions or behaviors.