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Growth hacking platformvsreal-time bidding
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Growth hacking platform
noungroʊθ ˈhækɪŋ ˈplætfɔrm
A strategy or platform designed to facilitate rapid growth for businesses, particularly startups, through innovative marketing and analytical techniques.
real-time bidding
nounˌriːəl taɪm ˈbɪdɪŋ
A digital advertising process where advertising inventory is bought and sold on a per-impression basis via instantaneous auction, occurring in the time it takes a webpage to load.