Account based marketing (ABM)vsInnholdsdeling

Account Based Marketing (ABM) targets specific high-value accounts with highly personalized campaigns, requiring tailored content that resonates deeply with each account's unique needs and challenges. Innholdsdeling (content sharing) plays a critical role in ABM by enabling marketers to distribute customized, relevant content assets—such as case studies, whitepapers, videos, and presentations—directly to decision-makers within target accounts. This targeted content sharing facilitates engagement at multiple touchpoints, nurturing relationships and advancing accounts through the buying journey. Moreover, effective innholdsdeling in ABM involves selecting the right content formats and channels (e.g., personalized emails, LinkedIn direct messages, or account-specific microsites) to maximize relevance and impact. Without strategic content sharing, ABM campaigns risk being generic and less effective, as the core value of ABM lies in delivering precise, meaningful content that addresses the specific pain points of each account. Therefore, innholdsdeling operationalizes the personalization and engagement goals of ABM by ensuring the right content reaches the right stakeholders at the right time, driving higher conversion rates and ROI.