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Demand genvskeyword stuffing
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Both "demand gen" and "keyword stuffing" relate to digital marketing strategies; the former seeks to generate interest and leads authentically, while the latter often reflects a misguided attempt to manipulate search engines for visibility.
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Demand gen
noun/dɪˈmænd dʒɛn/
A marketing strategy aimed at generating interest and leads for a product or service, typically through targeted campaigns and content.
keyword stuffing
nounˈkiːˌwɜrd ˈstʌfɪŋ
The practice of excessively using keywords in web content to manipulate search engine rankings, often resulting in penalties from search engines.