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Loyalty programvsMarketing analytics tools
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Loyalty programs leverage marketing analytics tools to track customer behaviors and optimize rewards, creating a symbiotic relationship that enhances customer retention and drives targeted promotional strategies.
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Loyalty program
nounloi-uhl-tee proh-gram
A rewards program offered by a company to encourage customer loyalty by providing benefits or discounts for repeat purchases.
Marketing analytics tools
substantivˈmɑːrkɪtɪŋ əˈnælɪtɪks tuːlz
Tools used to collect, measure, analyze, and interpret data related to marketing activities and consumer behavior.