a/b-testvsmarkedsføringsstrategi

A method of comparing two versions of a web page, app, or marketing campaign to determine which one performs better.

A marketing strategy is a long-term plan for achieving a company’s goals by understanding customer needs and creating a distinct and sustainable competitive advantage. It involves all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of a company’s strategic initial situation and the formulation, evaluation, and selection of market-oriented strategies.