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Marketing funnelvsSocial Proof

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The marketing funnel guides potential customers through their journey, while social proof acts as a persuasive nudge at each stage, validating their choices and influencing them to move closer to a purchase.

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Marketing funnel

nounˈmɑrkɪtɪŋ ˈfʌnəl

A conceptual framework that illustrates the stages potential customers progress through, from initial awareness to final purchase, often depicted as a funnel that narrows at each phase.

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Social Proof

nounsoʊʃəl pruːf

A psychological phenomenon in which individuals conform to the actions of others, assuming that those actions represent the correct behavior.

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