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Marketing performance evaluationvsanskaffelsesverdi

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The connection between 'anskaffelsesverdi' (acquisition value) and 'Marketing performance evaluation' lies in how the initial investment in marketing (anskaffelsesverdi) directly influences the effectiveness and results measured during performance evaluations, reflecting the return

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anskaffelsesverdi

substantivɑnskɑffɛlsəsˈværdɪ

The monetary value or cost assigned to an asset at the time of its acquisition, which represents its initial economic worth. This value becomes the basis for subsequent accounting and financial assessments of the asset.

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Marketing performance evaluation

nounmɑrˈkɛtɪŋ pərˈfɔrməns ˌɛvæljuˈeɪʃən

The systematic process of assessing the effectiveness and efficiency of marketing strategies and campaigns in achieving specific business objectives.

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