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Marketing performance evaluationvsAPI
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An API acts as a bridge that enables seamless data exchange, allowing marketers to integrate performance metrics from various platforms to evaluate and enhance their marketing strategies effectively.
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API
nounˈeɪ.pi.aɪ
A set of protocols and tools for building software applications that enable different systems to communicate with each other.
Marketing performance evaluation
nounmɑrˈkɛtɪŋ pərˈfɔrməns ˌɛvæljuˈeɪʃən
The systematic process of assessing the effectiveness and efficiency of marketing strategies and campaigns in achieving specific business objectives.