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Marketing performance evaluationvsswot-analyse

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A SWOT analysis serves as a foundational tool in evaluating marketing performance by identifying strengths, weaknesses, opportunities, and threats that inform strategic decisions for improvement and effectiveness in campaigns.

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Marketing performance evaluation

nounmɑrˈkɛtɪŋ pərˈfɔrməns ˌɛvæljuˈeɪʃən

The systematic process of assessing the effectiveness and efficiency of marketing strategies and campaigns in achieving specific business objectives.

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swot-analyse

verb/swɒt əˈnælɪz/

A strategic planning technique used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats related to a project or business venture.

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