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Marketing performance managementvsSocial Proof
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Marketing performance management utilizes social proof as a vital metric to evaluate and enhance strategies, leveraging customer endorsements and behavior to boost credibility and drive success.
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Marketing performance management
noun/mɑrˈkɛtɪŋ pərˈfɔrməns mænədʒmənt/
A systematic approach to analyzing and optimizing the performance of marketing activities and strategies to achieve desired business outcomes.
Social Proof
nounsoʊʃəl pruːf
A psychological phenomenon in which individuals conform to the actions of others, assuming that those actions represent the correct behavior.