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CPL (Cost-per-lead)vsMultivariate testing
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CPL (Cost-per-lead) and multivariate testing are linked through their shared goal of optimizing marketing strategies, where multivariate testing helps refine campaigns to lower CPL by identifying the most effective combinations of variables that lead to successful conversions.
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CPL (Cost-per-lead)
substantivsē-pē-əl
A marketing term that refers to the cost incurred by a company to acquire a lead or potential customer through advertising or other marketing efforts.
Multivariate testing
nounmuhl-ti-veh-ree-uht test-ing
A statistical method used to simultaneously test multiple variables to determine which has the most significant impact on a specific outcome.