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negative søkeordvsNative Advertising

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Negative søkeord (negative keywords) in digital marketing help filter out unwanted traffic, enabling Native Advertising to reach the intended audience more effectively by ensuring the ads resonate with users genuinely interested in the content.

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negative søkeord

substantivnɛɡətɪv søkeːɔrd

A term or keyword used to exclude specific results from a search query, commonly employed in digital marketing to prevent irrelevant traffic.

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