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Online advertisingvsSocial Proof
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Online advertising leverages social proof by showcasing testimonials, reviews, and user-generated content to build trust and influence potential customers' purchasing decisions.
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Online advertising
nounɒnˈlaɪn ˌæd.vəˈtaɪ.zɪŋ
The practice of promoting products or services via the internet through various platforms and strategies to engage potential customers.
Social Proof
nounsoʊʃəl pruːf
A psychological phenomenon in which individuals conform to the actions of others, assuming that those actions represent the correct behavior.