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Marketing strategyvsPerformance marketing

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Marketing strategy serves as the overarching blueprint that guides the execution of performance marketing, ensuring that targeted campaigns effectively drive measurable results and optimize return on investment.

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Marketing strategy

noun/mɑːr.kɪ.tɪŋ ˈstræt.ə.dʒi/

A comprehensive plan or approach employed by a business or organization to effectively promote and sell products or services to specific target audiences.

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Performance marketing

noun/pərˈfɔrməns ˈmɑrkɪtɪŋ/

A marketing strategy that emphasizes measurable results, where advertisers pay only for specific actions such as clicks, sales, or leads.

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