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Persona mappingvsswot-analyse

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Persona mapping and SWOT analysis both serve as strategic tools to understand and optimize decision-making by highlighting strengths, weaknesses, opportunities, and threats related to target audiences and market positioning.

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Persona mapping

noun/pərˈsoʊ.nə ˈmæp.ɪŋ/

A visual representation or diagram that outlines a user's characteristics, needs, and behaviors, aimed at enhancing understanding and design for their experience.

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swot-analyse

verb/swɒt əˈnælɪz/

A strategic planning technique used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats related to a project or business venture.

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