Begrepsammenligning

KundereisevsPersonalization

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The term 'Kundereise' (which translates to 'customer journey' in German) highlights the importance of mapping individual experiences, while 'Personalization' focuses on tailoring those experiences, together forming a seamless narrative of understanding and meeting customer needs.

Begrepsammenligning

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Kundereise

verbkuhn-deh-rye-zuh

a journey or trip focused on the experience of learning and personal growth, often associated with self-discovery

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Personalization

nounˌpɜr.sən.əˈlaɪ.zə.ʃən

The process of customizing or tailoring a product, service, or experience to meet the specific needs or preferences of an individual.

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