programmatisk markedsføringvsa/b-testing

Programmatisk markedsføring (programmatic marketing) automates the buying and placement of digital ads using data-driven algorithms to target specific audiences in real-time. A/B-testing complements this by systematically comparing different ad creatives, messaging, or targeting parameters within the programmatic campaigns to identify which variations yield better engagement, conversion rates, or ROI. Specifically, programmatic platforms can dynamically serve multiple ad variants to segmented audiences, enabling marketers to run controlled experiments at scale. The insights gained from A/B-testing feed back into the programmatic algorithms, refining audience targeting and creative optimization. This iterative process enhances campaign efficiency by continuously learning which elements perform best under varying conditions, thus maximizing the effectiveness of automated ad spend and improving overall digital strategy outcomes.