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Marketing automationvsProspekt
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Marketing automation streamlines the process of nurturing potential buyers, represented by a 'prospekt', transforming them into engaged customers through targeted and personalized communication.
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Marketing automation
noun/mɑːr.kɪ.tɪŋ ˌɔː.təˈmeɪ.ʃən/
The use of software and technology to automate repetitive marketing tasks and processes, enabling more efficient and effective marketing strategies.
Prospekt
nounprɒsˈpɛkt
A wide street or avenue, typically lined with trees or buildings, especially in urban environments.