Account based marketing (ABM)vsreport builder

Account Based Marketing (ABM) focuses on targeting and engaging specific high-value accounts with personalized marketing efforts. To effectively measure, optimize, and justify ABM campaigns, marketers need granular insights into account-level engagement, pipeline progression, and revenue impact. Report builders enable marketers to create customized, detailed reports that aggregate and visualize data from multiple sources (CRM, marketing automation, sales data) tailored to ABM metrics such as account engagement scores, multi-touch attribution, and deal velocity. By using report builders, marketing and sales teams can track the performance of individual accounts, identify which touchpoints are most effective, and align resources accordingly. This actionable intelligence supports iterative refinement of ABM strategies, ensuring marketing efforts are focused on accounts with the highest potential ROI and enabling data-driven decision making throughout the buyer’s journey.