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Inbound marketing automationvsSales enablement
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Inbound marketing automation streamlines the process of generating and nurturing leads, which directly enhances sales enablement by providing the sales team with targeted insights and resources to close deals more effectively.
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Inbound marketing automation
noun/inˈbaʊnd ˈmɑrkɪtɪŋ ˌɔtəmˈeɪʃən/
A marketing strategy that emphasizes attracting customers through relevant and valuable content, along with helpful interactions that are non-intrusive, often utilizing automation to enhance efficiency and effectiveness.
Sales enablement
nounseɪlz ɪˈneɪbəlmənt
Sales enablement encompasses the processes, tools, and resources designed to empower sales teams to sell more effectively.