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CTR (Click-through rate)vsSocial media content strategy
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A well-crafted social media content strategy aims to enhance engagement and relevance, directly influencing the CTR by enticing users to click on shared links or posts.
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CTR (Click-through rate)
nounˌsiːtiːˈeɪʧ ˈɑːr
The percentage of users who click on a specific link compared to the total number of users who view a page, email, or advertisement, measuring engagement effectiveness.
Social media content strategy
nounˈsoʊʃəl ˈmiːdiə ˈkɒntɛnt ˈstrætədʒi
A strategic plan for creating, publishing, and managing content on social media platforms to achieve specific marketing or communication objectives.