Ad formatvssupply side platform

Ad formats define the specific creative and technical specifications of advertisements (such as display banners, video ads, native ads, or interstitials) that are available for delivery within digital advertising ecosystems. Supply Side Platforms (SSPs) serve as intermediaries that enable publishers to manage, optimize, and sell their ad inventory programmatically to demand sources. The relationship between ad formats and SSPs is critical because SSPs must support and correctly handle multiple ad formats to maximize fill rates and revenue for publishers. Specifically, SSPs facilitate the real-time bidding process by communicating the available ad formats and their specifications to demand-side platforms (DSPs) and advertisers, ensuring that the delivered creatives match the publisher’s inventory constraints and user experience standards. This alignment allows advertisers to target audiences effectively with the appropriate ad format, while publishers optimize monetization by offering diverse and compatible ad formats through the SSP. Therefore, the practical connection is that SSPs operationalize the delivery and monetization of various ad formats by managing their technical requirements, auction dynamics, and integration with multiple demand sources, directly impacting campaign performance and publisher revenue.