a/b-testvsSøkeintensjon

Søkeintensjon (search intent) defines the underlying purpose behind a user's query, such as informational, navigational, or transactional goals. In digital marketing and business strategy, understanding søkeintensjon is critical for crafting relevant content, offers, and user experiences that align with what users actually want. A/B testing becomes a practical method to validate hypotheses about how different messaging, page layouts, or calls-to-action resonate with users exhibiting specific søkeintensjon. For example, if a landing page targets users with transactional intent, an A/B test can compare variations emphasizing product benefits versus price discounts to determine which better converts that intent into action. Thus, A/B testing operationalizes søkeintensjon insights by empirically measuring which content or design choices best satisfy the user's intent, optimizing conversion rates and overall campaign effectiveness. This relationship is actionable because it moves søkeintensjon from a theoretical understanding into measurable, data-driven improvements in marketing performance.