søkeordvsSocial Proof

The term 'søkeord' (meaning 'keywords' in Norwegian) is essential for online visibility in search engines. 'Social Proof' refers to the psychological phenomenon where individuals rely on the actions and behaviors of others to inform their own decisions. The effectiveness of keywords in attracting search traffic can be significantly enhanced when social proof is present, as users are more likely to engage with content that has been positively validated by others. For instance, keywords associated with highly rated products or services often perform better due to the influence of social proof.