søkeordsanalysevsa/b-test

Søkeordsanalyse (keyword analysis) identifies the most relevant and high-performing keywords that target audiences use when searching online. This insight directly informs the hypotheses and variables tested in A/B testing by guiding which keywords, ad copy, landing page content, or calls-to-action should be varied and optimized. For example, after conducting søkeordsanalyse, marketers can create multiple versions of a landing page or ad that emphasize different high-value keywords or keyword themes. A/B testing then measures which keyword-driven variation yields better engagement, conversion rates, or ROI. This iterative process ensures that keyword insights are not only theoretical but validated through user behavior, enabling data-driven optimization of digital campaigns. Thus, søkeordsanalyse shapes the content and messaging variations that A/B testing evaluates, making the testing more targeted and effective in improving marketing performance.