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influencervsTarget market

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An influencer serves as a bridge to their target market, effectively shaping consumer preferences and behaviors through authentic engagement.

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influencer

nounɪnˈfluːənʃər

An individual or entity that possesses the ability to influence the purchasing decisions of others due to their authority, expertise, position, or relationship with their audience.

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Target market

nounˈtɑːrɡɪt ˈmɑːrkɪt

A specific group of consumers that a company targets with its products and services.

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