a/b-testingvstilfredshetsmåling

A/B testing and tilfredshetsmåling (customer satisfaction measurement) are interconnected in digital marketing and business strategy through their complementary roles in optimizing customer experience and validating improvements. Specifically, A/B testing allows marketers and product teams to experiment with different variations of a webpage, app feature, or marketing message to identify which version performs better on predefined behavioral KPIs (e.g., click-through rate, conversion rate). However, these behavioral metrics alone do not fully capture the qualitative aspect of user experience or customer satisfaction. By integrating tilfredshetsmåling—such as NPS surveys, CSAT scores, or in-app feedback—into the A/B testing framework, businesses can directly measure how changes impact customer satisfaction alongside traditional performance metrics. This dual approach enables teams to not only optimize for immediate conversion or engagement but also ensure that improvements align with enhanced customer sentiment and loyalty. For example, an A/B test might show a variant with higher conversion but lower satisfaction scores, signaling a potential trade-off that requires further refinement. Thus, tilfredshetsmåling acts as a critical feedback mechanism within the A/B testing process, ensuring that data-driven optimizations do not sacrifice long-term customer happiness for short-term gains. This synergy is particularly vital in digital strategy where customer retention and lifetime value depend heavily on positive user experiences validated through satisfaction metrics.