Account based marketing (ABM)vsvisninger

Account Based Marketing (ABM) focuses on targeting specific high-value accounts with personalized campaigns rather than broad audience segments. "Visninger" (Norwegian for "views") typically refers to the number of times digital content or ads are viewed. In the context of ABM, visninger represent a key metric to measure the exposure of tailored content to the targeted accounts. Since ABM campaigns aim to engage decision-makers within selected companies, tracking visninger helps marketers understand whether their personalized ads, emails, or content pieces are actually being seen by the intended audience. This insight enables optimization of content delivery timing, channel selection, and messaging to increase engagement and move accounts through the buying journey. Moreover, because ABM budgets are often limited and highly focused, monitoring visninger ensures efficient use of resources by confirming that impressions are concentrated on the right accounts rather than wasted on irrelevant viewers. Therefore, visninger serve as a practical engagement indicator within ABM strategies, allowing marketers to validate reach and refine targeting precision in digital campaigns.