annonseplassering
Definisjon
Handlingen eller prosessen med å plassere annonser på bestemte steder eller i mediekanaler for å nå en målgruppe effektivt.
Synonymer3
Antonymer2
Eksempler på bruk1
The success of the campaign depended heavily on effective ad placement; Online platforms offer flexible options for advertisement positioning; Choosing the right annonseplassering can increase customer engagement significantly.
Etymologi og opprinnelse
Derived from Norwegian 'annonse' meaning 'advertisement' (from French 'annonce', from Latin 'annuntiare' meaning 'to announce') and 'plassering' meaning 'placement' or 'positioning', combining to denote the strategic positioning of advertisements.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Account executive
An Account Executive in marketing and business acts as the primary liaison between the client and the agency or media seller, managing client relationships and ensuring campaign objectives are met. In the context of annonseplassering (advertisement placement), the Account Executive plays a critical role in negotiating, planning, and securing optimal ad placements that align with the client's target audience and campaign goals. They analyze market data, coordinate with media planners and digital strategists to select the most effective annonseplassering options—whether digital banners, social media ads, or traditional media spots—to maximize ROI. By managing budgets, timelines, and client expectations, the Account Executive ensures that annonseplassering decisions are strategically aligned with broader marketing and digital strategies, thereby directly influencing campaign performance and client satisfaction.
Account based marketing (ABM)
Account Based Marketing (ABM) focuses on targeting specific high-value accounts with personalized marketing efforts, requiring precise delivery of tailored messages to decision-makers within those accounts. "Annonseplassering" (advertising placement) plays a critical role in ABM by enabling marketers to strategically position ads on platforms and channels where the targeted accounts' key stakeholders are most active or likely to engage. By leveraging data such as firmographics, IP targeting, or intent signals, advertisers can optimize annonseplassering to ensure that personalized ABM content reaches the right individuals at the right time, increasing relevance and engagement. This targeted ad placement reduces wasted impressions and enhances the efficiency of ABM campaigns by aligning ad delivery with account-specific insights and buying stages. Therefore, annonseplassering is not just a distribution tactic but a tactical execution component that operationalizes ABM strategies in digital channels, making the marketing efforts more precise and measurable.
Pay-Per-Click (PPC) Advertising Software
is used for
a/b-testing
A/B testing and annonseplassering (ad placement) are closely intertwined in digital marketing strategies because A/B testing provides a data-driven method to optimize where and how ads are displayed to maximize performance metrics such as click-through rates, conversions, and ROI. Specifically, marketers use A/B testing to experiment with different annonseplassering options—such as varying the position of ads on a webpage, choosing between different platforms (e.g., social media feeds vs. sidebar), or testing ad frequency and timing—to identify which placements yield the best engagement and conversion outcomes. This iterative testing allows businesses to allocate their advertising budgets more efficiently by focusing spend on the highest-performing placements, reducing wasted impressions, and improving overall campaign effectiveness. Moreover, A/B testing can reveal nuanced insights about audience behavior in relation to ad placement, such as which placements drive more qualified leads or sales, enabling more precise targeting and strategic decision-making in digital campaigns. Without A/B testing, annonseplassering decisions would rely more on assumptions or standard practices rather than empirical evidence, making optimization less effective and potentially more costly.
adoptionrate
In marketing and digital strategy, "annonseplassering" (ad placement) directly influences the "adoptionrate" of a product or service by determining where and how effectively advertisements reach the target audience. Strategic ad placement ensures that ads appear in contexts and channels where the intended consumers are most receptive, increasing the likelihood of engagement and conversion. For example, placing ads on platforms or websites that align with the target demographic’s interests or behaviors can accelerate product adoption by maximizing visibility and relevance. Conversely, poor ad placement can lead to wasted impressions and lower adoption rates because the message fails to reach or resonate with potential adopters. Thus, optimizing annonseplassering is a critical lever for improving adoptionrate, as it controls the exposure quality and timing that drives consumer awareness, interest, and ultimately, adoption decisions.
ad exchange
An "ad exchange" functions as a digital marketplace where advertising inventory (annonseplassering) is bought and sold programmatically in real time. Specifically, annonseplassering refers to the actual ad placements or slots available on websites, apps, or other digital properties where ads can appear. The ad exchange aggregates these annonseplassering opportunities from multiple publishers and makes them available to advertisers via real-time bidding (RTB). This means that the quality, availability, and targeting parameters of annonseplassering directly influence the bidding strategies and pricing dynamics within the ad exchange. Conversely, the ad exchange enables advertisers to efficiently access and purchase annonseplassering at scale, optimizing campaign reach and performance through data-driven decisions. Therefore, the relationship is practical and transactional: annonseplassering provides the inventory that ad exchanges monetize and distribute, while ad exchanges provide the infrastructure and technology to maximize the value and utilization of annonseplassering across the digital advertising ecosystem.
Ad monitoring software
Ad monitoring software tracks and analyzes the performance, placement, and visibility of digital advertisements across various platforms. In the context of annonseplassering (ad placement), this software provides actionable insights into which placements generate the highest engagement, conversions, or ROI. By continuously monitoring where ads appear—such as specific websites, app locations, or time slots—marketers can optimize annonseplassering strategies to allocate budgets more effectively, avoid low-performing or fraudulent placements, and enhance targeting precision. This feedback loop enables dynamic adjustment of ad placements based on real-time data, ensuring that the chosen annonseplassering maximizes campaign effectiveness and aligns with broader digital strategy goals.
Ad copy
Ad copy and annonseplassering (ad placement) are intrinsically linked in digital marketing strategy because the effectiveness of ad copy is heavily influenced by where the ad is placed. Specifically, annonseplassering determines the context, audience intent, and user behavior surrounding the ad exposure, which in turn dictates how the ad copy should be crafted to maximize engagement and conversion. For example, ad copy designed for a social media feed (annonseplassering) must be concise, visually engaging, and tailored to the platform’s user mindset, whereas ad copy for a search engine results page placement needs to be keyword-rich and intent-focused to capture active demand. Furthermore, understanding annonseplassering allows marketers to customize messaging tone, call-to-action urgency, and value propositions in the ad copy to align with the user’s stage in the customer journey at that placement. This synergy ensures that the ad copy resonates with the audience in that specific digital environment, improving click-through rates and ROI. Therefore, ad copy development is not done in isolation but is strategically informed by the annonseplassering to optimize campaign performance.
"ABC-Analyse (Strategic Method of Inventory Management)"
are concepts used in different business domains with no direct relation
Ad creative testing
Ad creative testing and annonseplassering (ad placement) are tightly interlinked in digital marketing strategy because the effectiveness of an ad creative can vary significantly depending on where the ad is placed. Ad creative testing involves experimenting with different visuals, messages, formats, and calls-to-action to identify which versions resonate best with the target audience. However, the performance of these creatives is not solely determined by their content but also by the context in which they appear. Annonseplassering determines the platform, device, time, and environment where the ad is shown, all of which influence user engagement and conversion rates. For example, a creative that performs well on a social media feed might underperform on a search engine results page or a mobile app banner. By integrating annonseplassering data into ad creative testing, marketers can segment their tests to evaluate how creatives perform across different placements, enabling optimization not just of the creative itself but also of where it is best deployed. This combined approach allows for more precise allocation of budget and resources, maximizing ROI by matching the right creative with the most effective placement. Ignoring annonseplassering during creative testing risks misinterpreting results and missing opportunities to tailor creatives to placement-specific user behaviors and contexts.
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