Customer journey
Definisjon
Den komplette opplevelsen en kunde har med et merke eller en bedrift, fra første bevissthet til interaksjoner etter kjøp.
Synonymer3
Antonymer2
Eksempler på bruk1
The customer journey map helps businesses understand the stages customers go through when interacting with their services; Analyzing the customer journey can reveal pain points and opportunities for improvement.
Etymologi og opprinnelse
The term "customer" comes from the Latin "custos," meaning "keeper" or "guard," while "journey" originates from the Old French "jornee," meaning "a day's travel."
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
are concepts used in different business domains with minimal direct overlap
ettermarkedet
"Ettermarkedet," meaning the aftermarket in Norwegian, symbolizes the stages of the customer journey that focus on post-purchase services and support, highlighting the importance of ongoing customer engagement to enhance satisfaction and loyalty.
Google Ads
Google Ads strategically guide users along the customer journey by leveraging targeted advertising to influence decision-making at each stage—from awareness to conversion.
Account based marketing (ABM)
The customer journey maps the specific stages and touchpoints a prospect or customer experiences from awareness through consideration, decision, and post-purchase engagement. Account Based Marketing (ABM) targets high-value accounts with highly personalized campaigns tailored to the unique needs, pain points, and decision-making processes of those accounts. The relationship between the two lies in how ABM leverages detailed insights from the customer journey to craft hyper-relevant content and interactions at each stage for each account. By understanding where an account is within its buying journey, ABM practitioners can deliver targeted messaging and offers that align precisely with the account’s current mindset and challenges, increasing engagement and conversion rates. Conversely, mapping the customer journey within ABM helps identify key stakeholders, decision criteria, and potential friction points specific to each account, enabling marketers to orchestrate multi-channel, multi-touch campaigns that nurture the account through its unique buying process. This integration ensures that ABM efforts are not generic blasts but strategically timed and contextually relevant, maximizing ROI and accelerating pipeline velocity. Practically, this means using journey analytics and account insights to trigger personalized outreach, content syndication, and sales enablement aligned with the account’s stage, thereby bridging strategic account targeting with tactical execution based on journey dynamics.
annonsering
The connection between 'customer journey' and 'annonsering' (advertising) lies in the idea that effective advertising guides consumers along their journey, influencing their decisions and experiences from awareness to purchase.
alt-tekst
'Alt-tekst' enhances the 'Customer journey' by providing essential context and accessibility for users with visual impairments, ensuring an inclusive experience throughout their interaction with digital content.
Ad monitoring software
The customer journey maps the stages a potential buyer goes through from awareness to purchase and beyond, highlighting key touchpoints and decision moments. Ad monitoring software provides granular insights into how advertisements perform across channels, including metrics such as impressions, engagement, conversion rates, and competitor ad activity. By integrating ad monitoring data into the customer journey analysis, marketers can identify which ads effectively move prospects through specific journey stages and which fail to engage or convert. This enables optimization of ad creative, targeting, and timing to better align with customer needs and behaviors at each stage. For example, if ad monitoring reveals low engagement during the consideration phase, marketers can adjust messaging or channel allocation to better nurture prospects. Conversely, understanding competitor ad strategies through monitoring can inform differentiation tactics at critical journey points. Thus, ad monitoring software acts as a feedback mechanism that refines and validates the customer journey strategy, ensuring marketing spend targets the right audience with the right message at the right time, ultimately improving conversion rates and customer experience.
link
The word "link" signifies the connections made throughout a "customer journey," illustrating how each interaction and touchpoint forms a bond that leads to a fulfilling experience and loyalty.
Hotjar
The connection between 'Customer journey' and 'Hotjar' lies in the fact that Hotjar provides insights and analytics tools that help businesses understand and enhance their customers' experiences throughout their journey.
vane
The customer journey, like a weather vane, constantly shifts direction based on feedback and insights, guiding businesses toward a more responsive and adaptive approach to meet their clients' needs.
Relaterte ord
Ingen relaterte ord funnet ennå
Vi jobber kontinuerlig med å finne og knytte sammen relaterte begreper. Sjekk tilbake senere!
Relaterte artikler
Laster innhold...