Customer journey mapping
Definisjon
Prosessen med å visualisere og analysere reisen en kunde tar når de interagerer med et selskap, fra første kontakt til det endelige kjøpet og videre.
Synonymer3
Antonymer2
Eksempler på bruk1
In customer journey mapping, businesses can identify pain points and opportunities for improvement. Effective customer journey mapping can lead to enhanced customer satisfaction and loyalty. Companies often use journey mapping workshops to gather insights from different departments.
Etymologi og opprinnelse
The term 'customer' originates from the Latin word 'custodire,' meaning 'to guard,' while 'journey' comes from the Old French 'jornee,' meaning 'a day's travel.' 'Mapping' derives from the Old English 'mappa,' meaning 'a piece of cloth,' which evolved to refer to geographic representation.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Facebook Pixel
Customer journey mapping and Facebook Pixel are interconnected as both tools are essential for understanding user behavior and optimizing targeted marketing strategies, enabling businesses to enhance the overall customer experience.
Prospekt
Customer journey mapping and a prospekt both visualize paths to understanding experiences and opportunities, guiding choices and enhancing engagement in their respective contexts.
alt-tekst
Both 'alt-tekst' and 'Customer journey mapping' emphasize the importance of accessibility and understanding in communication, ensuring that all users can engage with content and navigate experiences effectively.
annonsetekst
Customer journey mapping and annonsetekst both focus on understanding and guiding a target audience through their decision-making process, whether in navigating a service experience or interpreting an advertisement.
innholdsmarkedsføring
Innholdsmarkedsføring, or content marketing, strategically guides potential customers through the phases of customer journey mapping by delivering tailored content that addresses their needs and interests at each stage.
"ABC-Analyse (Strategic Method of Inventory Management)"
both are tools used for strategic analysis in business management
sales development representative
Both "sales development representative" and "customer journey mapping" are integral components of enhancing customer experience, as the former focuses on nurturing leads and building relationships, while the latter visualizes the path customers take to identify pain points and opportunities for engagement.
Inbound marketing tools
Inbound marketing tools are essential for effectively guiding customers through their journey, as they provide insights and strategies that align content and interactions to enhance each stage of the customer experience.
Lead generation
Lead generation acts as the catalyst that sparks the customer journey mapping process, guiding businesses in understanding and enhancing each stage of the customer’s experience.
role
The 'role' of a business in 'customer journey mapping' is to empathize with and understand each step a customer takes, ensuring a seamless and satisfying experience throughout their journey.
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