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Markedsordboken

Demographics

nounEnglishsocial sciencestatisticsmarketingresearch
Uttale: ˌdɛm.əˈɡræf.ɪks

Definisjon

Hva er Demographics?

De statistiske egenskapene til menneskelige populasjoner, inkludert variabler som alder, rase og inntekt.

Hvordan brukes Demographics?

Demographics are essential for marketing strategies; the demographics of the city reveal a diverse population; understanding demographics can aid in policy making.

Etymologi og opprinnelse

Derived from the Greek 'demos' meaning 'people' and 'graphia' meaning 'writing' or 'description'.

Synonymer

  • statistics
  • population data
  • census data

Antonymer

  • none
  • "ABC-Analyse (Strategic Method of Inventory Management)"

    is generally unrelated to

  • Annonseringsmål

    Demographics provide the essential data needed to effectively define and refine advertising objectives (annonseringsmål), ensuring that marketing efforts resonate with the target audience.

  • Brand messaging

    Demographics shape brand messaging by providing insights into the specific needs and preferences of target audiences, allowing for tailored and effective communication strategies.

  • forbruker

    The connection between 'forbruker' (Norwegian for consumer) and 'demographics' is crucial as demographic data encompasses various characteristics of consumer groups, such as age, gender, income, education level, and geographic location. This information is essential for businesses to segment their markets effectively and tailor marketing strategies that align with the specific needs and preferences of different consumer segments, thereby improving consumer satisfaction and engagement.

  • Hotjar

    Hotjar, a tool for understanding user behavior on websites, offers insights into demographics, allowing businesses to cater their content and design to specific audience segments effectively.

  • Retargeting

    Demographics provide the essential insights that drive effective retargeting strategies by allowing marketers to tailor their messages to specific audience segments.

Vanlige spørsmål om Demographics

Hvordan kan demografiske data brukes i markedsføring?

Demographics are essential for marketing strategies.

Hvilke variabler inngår typisk i demografiske data?

De statistiske egenskapene til menneskelige populasjoner, inkludert variabler som alder, rase og inntekt.

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Opprettet: 27.9.2024Sist oppdatert: 27.9.2024